Instantology

Fashion / Design / Performance At Pitti Uomo 84 the best known korean names
 
How and When did you approach fashion?
I worked as an intern in 2002 during my college year, and worked at many different brands as a designer thereafter. Then I launched INSTANTOLOGY in 2008. 
 
What do you think of Italian fashion scene?
I believe it is the most symbolic place among men’s wear markets. I think that
practicality and artistry are well balanced in its market. 
 
Tell me the philosophy behind your brand.
Thoughts about making clothes to collect, not to consume, that is Instantology’s
philosophy. 
 
3 words to define your style
Urban, Tailoring, Gents 
 
Which is your iconic item and why
Blazer.  It’s the most significant item that can create various styles regardless of trends and always safeguards men’s wardrobes.  It is the item best suited for brand’s phiolosophy.
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