What brings you back to Pitti? What is the link with this fair and why do you think it is important?
Pitti is a go-to event for our brand and it is also thanks to Pitti that we have grown. It is the men’s show par excellence in Italy, a fundamentally important occasion and an international showcase.
Can you briefly tell us about the collection that you will be presenting at the 84th Pitti Immagine Uomo?
The new collection is inspired by movement, sportiness and lightness without neglecting style, details, comfort and quality. The product is entirely “hand crafted” in Italy with materials, these too strictly Italian: suede, leather, cotton fabrics and techno meshes for running sneakers. We are showcasing four new models and, after two years' collaboration, the entire collection is now assembled only on Vibram® soles. Pitti will be a chance to present our new models with a new box sole, Vibram®AVENUE, which we have created and devised with Vibram® specifically for this collection.
Without revealing too much, what will your Alternative Set be like?
For this year's Alternative Set we have decided to feature movement, the very spirit of the collection, presented with a contemporary dance performance. The Florentine choreographer, Paolo Mereu, and other dancers will put on a show where the human body interacts dynamically with the architectural structure of the Fortezza. It will be a very unusual, big-impact Alternative Set.