Design Teaser: Paola Puro

Fashion / Design / Performance By Stefano Guerrini

Young designer from Turin, finalist in the latest edition of the Men’s “Who’s on next?” held last June at Pitti Immagine. She introduced Florence to her men’s fashion far from codes and dictates, for a decidedly unconventional figure; a dreamer who loves playing with colours, elegant and with a unique character. And Paola Puro’s creativity won us over for its many off-shoots, which also include accessories and jewellery. Daughter to a pattern-maker mum and designer dad, she studied at IED and launched her own collection in 2011. We meet her to find out more.

Briefly describe the f/w collection 2013-2014.
I created a winter collection, bearing in mind the idea of freedom of movement despite the greater weight of winter clothing. I thought of how much I dislike layering garments; sweaters, coats, one on top of the other, almost to prevent movement. And so this collection was born, a new classic, with all-over optical prints for matching shirts and pants and warm coloured cloaks in beige to vermilion.
The must-have of the collection?
Definitely the "Portfolio". The men’s briefcase, which immediately became an ongoing product and reappeared in the summer collection: classic lines, yet colourful and in unusual materials. Entirely hand-made by a great Italian craftsman in leather goods: Roberto Mazzeo.
A few words to describe the s/s 14? What provides the inspiration?
Oh, it will be marvellous! It’s all about Earth and the gifts of Mother Nature, which I narrate through my garments. From completely natural fibres, the purest linen and silk, to fabrics hand-dyed in the countless shades of the earth, like the reds of sunset, the sand of the deserts and a splash of ocean blue. The shirts all have link cuffs, with cufflinks obviously included in the collection, together with the new jewellery range for men. The jackets have a very classic, tailored cut, hidden however by large asymmetrical cloaks. And lastly the "Porfolio" returns covered in raw silk.
In general, what provides the inspiration for your work?
I draw inspiration from the world. Personally, I never “seek” inspiration, when I create something; everything I have experienced and seen is translated into my language. It is as if I don’t decide to create what I do. It just comes about and that’s it.
A special memory of Pitti?
The day I arrived in Florence, I realised I had left the ties from the collection in Turin. I was gutted, as they were really nice and colourful and perfectly rounded off the looks. A few hours later I saw my mother come to the stand at Pitti. She had travelled all the way from Turin especially to bring me the ties! It was incredible.