A world of prints, bright, colorful, cool, where even the typical rock skull becomes almost a colored rainbow. But do not be confused by the prints, because behind Nhivuru there is much more. Beside the clear research on fit, for the brand a a piece of clothing must be comfortable and you must feel good wearing it, the sporty and street attitude, there is a clear love for the cultural references, that refer to the tradition and the story of Sicily, home of those who has founded and promoted Nhivuru: Totho Priano, the creative director, and Giuseppe Turco, brand manager of the line. After several seasons at Pitti, this time the two have preferred to present the f / w 2015-16 collection at Super, the Pitti Immagine and Fiera Milano project dedicated to accessories and female ready-to-wear, and that's where we met them. Here is our conversation to discover more about Nhivuru.
How was Nhivuru born?
G.: Nhivuru was born almost instinctively from our overwhelming desire to achieve something. It was born from our desire to grow and take risks, to put ourselves to the test and measure ourselves against others. It was born from our desire to tell a dream.
Which inspirational input shapes your range?
G.: The inspiration behind Nhivuru’s ideas is linked to our cultural roots, to our Sicilian DNA. The various artistic and cultural influences connected to the past dominations on our island have created a melting pot, which offers a number of interesting ideas for consideration. Our inspiration nearly always comes from the multiple forms of beauty on our island, which fuel our imagination. What we are trying to do is reinterpret these ideas in an “urban” key to make them modern and cosmopolitan, to share them with others.
Tell me about the F/W 2015-16 collection that you presented at Super?
T.: The inspiration for this collection lies in the contrast between Angels and Demons, all in the shadows of the city of Nhivuru. Mental journeys that evolve in a dichotomic choice between good and evil, raising questions without expecting answers. The collection is pop and dark, which can be seen from the graphics that are at times dark and mysterious, and at times brightly-coloured and full of energy; this is how the "Ex voto" graphic themes were born, breaking up into potential demons, or the Wax seal that seals secret, hidden pacts. Horses’ heads with Sicilian patterns that turn into dragons. Streaked sea stones that evolve to infinity as though in the abyss.
What do you think of a fair like this? How important is it?
G.: Even though it is relatively new and held at a particularly busy time for Milan fashion, "Super" was an extremely interesting fair. I think it is growing well and will continue to grow even more thanks to the work and expertise of the Pitti group.
A particular memory linked to your participation.
G.: On the whole, it was a good experience. It’s always nice to meet friends, clients and exhibitors and it’s a good time to look around and evaluate potential partnerships.
Future plans or dreams for Nhivuru?
G.: Our dream is to transform Nhivuru into something bigger. We would like to expand the whole of Nhivuru, which isn’t necessarily just linked to fashion...we’ll see!!!