Webinfluencers’ talks: Simone Guidarelli

Fashion / Photography / Performance By Stefano Guerrini

Some people decide to tell their stories in an elusive way and some take pictures of every detail of their life. There are those who only post pictures of their face, those who only post images of their works. Instagram helps us unleash our creativity and highlight the way we see the world. If, as we believe, the theory is correct, it is easy to think that Simone Guidarelli, a very much loved and followed stylist for Vanity Fair and Glamour Italy, has not only an undoubtedly creative mind, but also a definite romantic soul and a playful spirit. Simone's approach to social networks is almost artistic, and for this reason, the list of his fans has become huge in next to no time, because next to a witty portrait he captured on the set of one of his editorials, there is always an image of a breakfast surrounded by flowers, or that of a sunny day, a stylish one, of course, but also an image guided by a precise search for beauty, which always has a deeply emotional approach. Thanks to such an interesting, acute and personal vision, it was a pleasure to meet Simone and have a chat with him about the world of social networks, and much more. 

You have been indicated as one of the fashion editors to follow on the social networks. How much do you think Instagram or Facebook can help your work?
I think that today the social networks can truly help to consolidate, spread and promote the work done over the years. In a certain sense, social networks are the true revolution of this day and age, even if in some way they do touch on an ancient archetype: human Narcissism!
The only thing we need to be careful of is not becoming an empty container.  Even on the social networks, you don’t last long if you don’t have anything intelligent to say. 
Can you tell us about a particular episode of your career linked to the world of social networks?
I met my assistant by following his photos on Instagram: I am very focused on young people, and follow the various social networks very closely. I’m curious. I was struck by his photos of nature, which were simple, but full of emotion. I was enthralled by his use of light, which was always original, never taken for granted, and so I asked him to come and work with me.
In your opinion, generally speaking, how much do the social networks contribute to fashion and to creativity? For example, their influences on the younger generations.
In my opinion, social networks can be a big help in getting your work recognised. But you either have creativity or you don’t. Creativity is a requirement that is born far from the social networks and it must be nurtured in conditions of solitude. In social networks it can only be shared. I see the act of creating, and indeed creativity in general, as something private.
On the subject of the change in generations within fashion, Pitti in June also features “Who’s on next?”. How important do you think competitions like this are?
Extremely important! They are some of the few areas in which young people have the chance to measure their work with that of true professionals. 
Have any of the past winners or participants particularly caught your eye?
Luca Larenza is definitely my favourite. I love his passion, his enthusiasm for the ancient art of creating knitwear. When he talks about his collections, his energy sweeps you away: a rare talent.
Can you tell us about a memory or particular moment related to Pitti?

For me Pitti has marked various moments in my career. It is an area in which I always love to do some research. The runway show for Chiara Boni, in one of the past editions of Pitti, is definitely one of my fondest memories. We staged a show with about 3000 flowers on the runway. And of course Chiara is Florence, and embodies Pitti, which is creativity in person!