Design Teaser: Miaoran

Fashion / Photography / Performance By Stefano Guerrini

Young Miao Ran (he is not yet thirty years old) was born in ShanXi. He studied Product and Womenswear Design in his native China. After a period in Shanghai, where he collaborated with a design studio as jewellery designer, in 2008 he moved to Milan to study Fashion Design at the Politecnico, but at the same time he attended a two-years course at the “Istituto Carlo Secoli” where he specialized in Menswear, Womenswear and knitting design and draping techniques. Then, he ended his studies with a Master Course in Fashion Design at NABA Academy where he still teaches, continuing also with a number of important collaborations, such as the one with Missoni. Above all, Miao Ran designs his eponymous men and women collection, created in 2014. Miaoran is a line of gender-blending clothing with oversized proportions and a minimal style. With the brand he has been one of the finalists at the latest male edition of "Who is on Next?", where the jury has awarded him with a special mention. We met him at Pitti Uomo and we interviewed him to know more about his world and the Miaoran line. 

How did you get into the world of fashion and when did you decide to make a career in it?
I studied fashion design first in China and then in Italy, starting at the Politecnico and then going onto the Istituto Secoli to study in further depth and learn all I could about pattern making, knitwear and draping techniques. Finally, I completed my studies with a Masters in Fashion Design at NABA where I'm now teaching. I must admit, I've tried to learn all the phases of design in womenswear, menswear, accessories and jewellery. It wasn't so much a decision that I made, as an inevitable journey that led me from China to Milan, the home of fashion.
How did your brand come about?
The brand with my name was created last year: it was the natural evolution of creativity together with a lucky encounter with a group of professionals who believed in my creativity and who are still helping me with the brand’s development, distribution and communications.
Can you describe the style of the brand for us?
It's a style without compromises, with a genderless aesthetic and a minimal precision in the making of the garments.
I carry with me a deeply rooted style from one side of the world to the other: the contemporary vibration of continental Europe and the aesthetic spirituality of Chinese tradition.
All of this is interpreted within a coherent overall look and fit that exalts an idea of beauty without gender boundaries.
What worlds inspire you?
My main reference is my interior world, which is very personal.
What emotions did you experience participating in such an important competition and do you have any particular memories of this show?
Lots of emotions: it was all quite new to me. The best thing was presenting and talking about my collection to the panel of judges. And of course all the compliments I received at the awards ceremony in the Salone dei Cinquecento. I remember everything, but it's all a bit of a jumble of memories!
How important do you think competitions like WION are?
They're very important for presenting people to the fashion industry, to clients and the press. You need to seize every opportunity to present yourself and talk about your designs.
What plans do you have for the future?
I don't know: I go forward one step at a time.
The work never finishes and I want to be in contact with every transition in the creativity and life of the brand.