He is definitely one of the most followed Italian guys on social networks. Always traveling among Milan, Rome, Cannes and many other destinations, Paolo Stella was born as an actor, but he is also a blogger, with a personal space on the italian Elle website and now he is part of the creative team of the new magazine “The Fashionable Lampoon”, that scored a big hit with its first issue. Since the word “web influencer” has become famous he has been considered one of the most prominent. It seemed only right then to meet him and interview him for this space. Even more because of the many influential media figures around, he is definitely one of the most friendly, nice, and, according to his female fans, a real joy for the eyes!
You have been singled out by many as someone to watch on social networks.How much do you think Instagram or Facebook can help your work?Even more now, in view of your commitment with Lampoon?
My current job came about from social networks themselves. I’ve been an actor for years, I studied for this profession in both Italy and America. Then a few years ago, this new path opened up, almost by accident, and I decided to see what would happen. I’m basically a “yes man”. I’ve never liked having a label that identifies me according to my job, and I’ve changed it several times. I will go back to being an actor, that’s for sure, but for now I’m enjoying this experience in publishing. Lampoon is an extremely creative environment that allows me to express myself in a different way.
A particular episode related to the world of social networks?
The paradox of social networks is that they are the new television. When I was little, my generation had actors and singers as idols. Now, many young people have these new figures from the web as points of reference. It amazes me every time. At the Cannes Film Festival, many more people stopped me and said: “Are you Paolo from Instagram?” than “Paolo the actor”. Obviously, along with the fans, you also get the stalkers, and I no longer geolocate where I live since I found a photo of a blindfolded girl ordering me to go meet her at a specific time in a square in Rome in my mailbox. It scared me a bit knowing that she knew where I lived.
But in general, however, how much do social networks help fashion and creativity in your opinion?For example the younger generation.
Social networks are the media of the future. The fast information, the news, it all comes from there now. Newspapers, on the other hand, retain their extreme importance in the search for high aesthetics, in creating the dream of fashion, giving a "visual" address.
For young designers, these tools represent a very important means, which is dangerous at the same time. From social networks, it is easy to grasp the personality of who is holding them, their personal aesthetic vision. If used well, however, they can be a powerful means of communication. The real difficulty is in considering them actual media and finding a personal editorial line.
Speaking of generational change in fashion, Pitti in June is synonymous with “Who’s on next?”.How important do you think competitions like these are?
"Who's on next?" has become an essential showcase, almost a rite of passage for young designers. All the new, interesting names who have entered the world of fashion in recent years have come from this competition.
Which of the past winners or participants stands out to you the most?
Arthur Arbesser. I’ve just been to his show at Pitti. I’m sure that guy is going places.
A particular memory or moment related to Pitti?
The dinners. Florence always offers fascinating shows and breathtaking views. This year, Brunello Cuccinelli’s had a view that almost made you feel ill. On these occasions, I always wonder why Italy isn’t the number one country in the world. We should learn to take better advantage of the enormous beauty we are blessed with.