A young Italian talent who has fashion in her genes. Yes, because Flavia La Rocca’s passion for fashion started when she was little. Thanks to two dressmaking aunts and a mother who sewed as a hobby she was raised surrounded by needles, thread and fabric. After graduating from La Sapienza in Sciences of Fashion and Costume and various work experiences in the press offices of important names, this Roman designer saw her dream come true with creation of her own label in 2011. For flavialarocca she designs multi-function clothes that change, adapting to different situations during the day, mainly varying in length, but also in types of use. This brand sees her stand out as one of the most interesting emerging names in Italy and it also took her to Super, the innovative new project by Pitti Immagine and Fiera Milano, in collaboration with Milan City Council/Fashion, Design and Culture Board and with CityLife, the first of edition of which was held just a few weeks ago.
The collection must-have?
Just a few words to describe the f/w 2013-14?
A special memory linked to Super?