11 Nov 2014

Fashion Talks: MSGM

Fashion / Design By Federico Poletti

If you ask him what are three adjectives that best describe MSGM, he’ll answer instantly: “Modern, modern and modern”. We’re speaking to Massimo Giorgetti, founder and creative director of the brand. His style is a combination of influences from art and music, which he likes to express in his prints, like the ones in the Spring/Summer 2015 collection, recently presented at Milano Moda Donna. A dialogue between indie and rock music, played to the rhythm of the slogan “Freedom”, a world animated by sparrows, chaffinches and hummingbirds. You can find out more about the creative horizons of MSGM in the video interview.