Double Rainbouu is a beach and resort wear brand founded in January 2016 by Toby Jones and Mikey Nolan, former art and creative directors at cult denim label Ksubi. The alternative for beach babes and pool punks who belong in the sun, an antidote to traditional resort brands, which tend to peddle a lifestyle few truly enjoy.
Can you describe your line and the main features of your brand in a few words?
Double Rainbouu is a modern unisex beach and resort wear brand. Strong prints on super soft fabrics and relaxed contemporary designs. Our brand is for good times. Holidays, festivals, weddings, parties anything!
Do you know Pitti Uomo and which are your expectations behind this project?
Yes we came to Pitti Uomo years ago with another brand but looking forward to seeing how it has evolved, growing our business in the region and also looking for ward to JW Anderson and OFf White shows.
Can you tell us something about what we will see in Florence (the main inspirations behind the collections and something about the clothings)?
Our collection is an exploration of the idea of escape from a countercultural perspective. We looked at places like Goa and Ibiza in the 70's. what they were and what they became. Their utopian and Dystopian aspects. Graphically we take side trips through acid house, Japanese psychedelia, op art, pretty hippie florals and thorn and serpent motifs which bring a sinister element to the collection.