Guest Nation Danimarca

Fashion / Design
 
The designers who will be participating in the special project dedicated to Denmark were selected by Tom Stiefel-Kristensen – one of the biggest experts on Scandinavian fashion, as well as a founding member of the Danish Fashion Institute and the contest for young talents Designers’Nest - on the basis of a criterion that highlights their different modes of creative expression as well as their “Scandinavian soul”.  
 
“One important component of Scandinavian fashion’s DNA”, says Tom Stiefel-Kristensen, “is definitely the “democratic design” that was born in the wake of the famous design and furnishing items created between the 1930s and 60s. Those items were created with the aim of combining quality design and affordable prices. In other words, it is was a non-elite approach to design and it has had an enormous influence on today’s designers and fashion brands. However, during the past decade we have seen more diversification and more individual interpretations, especially within the Danish fashion scene, with young creatives who have had greater exposure to other cultures and other lifestyles. The result of this mix has put a new twist on Scandinavian tradition, with brighter colors and bolder expressions of style that have all enriched and broadened its  horizons”. 
 
 
“Un elemento importante del DNA della moda scandinava – dice Tom Stiefel-Kristensen - è senz’altro quel “design democratico”, che nasce nel solco delle celebri produzioni di design e arredamento realizzate tra gli anni ’30 e ’60. Pezzi creati con la volontà di associare la qualità del design a un prezzo accessibile. In altre parole, un approccio non elitario al design, che ha fortemente influenzato i fashion designers e i brands di oggi. Anche se nel corso dell’ultimo decennio ci sono state una maggiore diversificazione e interpretazioni più individuali, soprattutto all’interno della scena fashion danese, con i giovani stilisti più esposti alle suggestioni di altre culture e di altri stili di vita. Il risultato di questo mix ha conferito alla tradizione scandinava un nuovo twist, con colori più vivi ed espressioni di stile più audaci. Che hanno arricchito e ampliato il suo orizzonte di riferimento”.
 
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