"We are happy to present Guest Nation Finland at the forthcoming edition of Pitti Uomo,”says Raffaello Napoleone, CEO of Pitti Immagine. “Our fair offers visibility and business opportunities to the up-and-coming names on the international fashion scene. Finland is becoming one of the most dynamic and creative places in fashion today, and that is why – together with the Fondazione Pitti Immagine Discovery – we have decided to present eight of Finland’s most innovative brands to our international audience of buyers and the press who will definitely find these collections interesting”.
“Guest Nation is one of the Fondazione Pitti Discovery’s key projects”, adds Lapo Cianchi, Pitti Immagine Director of Communications and Events, and General Secretary of the Fondazione Pitti Discovery. “The project is in its eighth year and it allows us to research countries that are coming onto the contemporary fashion scene. The names we will present at Pitti Uomo, and that encompass special projects created specifically for the occasion, include very young designers as well as established brands. They all have their own ideas, and are all capable of expressing the essence of today’s Finnish design and lifestyles that are open to experimentation and cross-pollination between tradition and modernity. We are very pleased with the cooperation relationships created for this event and we are grateful to Finland’s institutions for their participation in the project.”
“We are very excited about the opportunity to showcase the best talents in Finnish menswear design at a platform such as Pitti, that has a huge international impact. Guest Nation Finland offers the Finnish brands an amazing opportunity to get international recognition and contacts. We have a very strong selection of brands and we believe they will stand out”. says Miia Koski, the CEO of Juni Communication & Production.