Designer Teemu Muurimäki is one of Finland’s most celebrated talents in women’s fashion. After years spent in Milan designing for the likes of Dolce & Gabbana, Bottega Veneta and Giorgio Armani, Muurimäki returned to Finland. Formal Friday is his first menswear line. Formal Friday combines the Nordic casual styles with Muurimäki’s talent and his vast knowledge of materials. The result is urban suiting and casual clothes for the modern man with a twist of innovative e-commerce strategy.