Fashion / Graphics / Photography / Performance
After the successful event at the last edition, the FONDAZIONE PITTI DISCOVERY and ITC ETHICAL FASHION INITIATIVE will partner again on the occasion of Pitti Immagine Uomo 89 (Florence, 12-15 January 2016), for a focus on fashion from Africa with the special event Generation Africa: a unique platform to promote young and talented fashion designers from the continent, and to show the energy of the African creative scene of today.
A runway show scheduled for Thursday, 14 January at the Dogana (Via Valfonda) will feature four brands already known on the international market that present different facets of the African continent and that privilege manufacturing in their home countries. AKJP, Ikiré Jones, Lukhanyo Mdinigi x Nicholas Coutts and U.Mi-1 will present their Autumn/Winter 2016-17 men’s collections.
“We continue our collaboration with Pitti to showcase the creativity of Africa. We want to convey a different image of the continent, one of innovation that approaches today’s challenges from a novel perspective.” says Simone Cipriani, Head and Founder of the ITC Ethical Fashion Initiative.

"This new project with the Ethical Fashion Initiative reflects many of the goals we want to achieve with our work - says Lapo Cianchi, head of Special Projects at Pitti Immagineamong them to be international, to open new windows on the most creative scenarios of fashion today, and to  give the opportunity to emerging designers to have a spotlight, both in terms of communication and as real business opportunities. Generation Africa is a chance to combine these goals with a sensitivity to great social issues, and help provide answers". 


Ethical Fashion Initiative is a flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. The Ethical Fashion Initiative links the world’s top fashion talents to marginalised artisans - the majority of them women - in East and West Africa, Haiti and the West Bank. Since 2009, the Initiative has been connecting artisans to the global fashion supply chain. The Ethical Fashion Initiative also works with the rising generation of fashion talent from Africa, encouraging the forging of fulfilling creative collaborations with artisans on the continent. Under its slogan, “NOT CHARITY, JUST WORK.” the Ethical Fashion Initiative advocates a fairer global fashion industry.