"This new project with the Ethical Fashion Initiative reflects many of the goals we want to achieve with our work - says Lapo Cianchi, head of Special Projects at Pitti Immagine – among them to be international, to open new windows on the most creative scenarios of fashion today, and to give the opportunity to emerging designers to have a spotlight, both in terms of communication and as real business opportunities. Generation Africa is a chance to combine these goals with a sensitivity to great social issues, and help provide answers".
Ethical Fashion Initiative is a flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. The Ethical Fashion Initiative links the world’s top fashion talents to marginalised artisans - the majority of them women - in East and West Africa, Haiti and the West Bank. Since 2009, the Initiative has been connecting artisans to the global fashion supply chain. The Ethical Fashion Initiative also works with the rising generation of fashion talent from Africa, encouraging the forging of fulfilling creative collaborations with artisans on the continent. Under its slogan, “NOT CHARITY, JUST WORK.” the Ethical Fashion Initiative advocates a fairer global fashion industry.