Guest Nation J Koo

Fashion / Design

J Koo was founded in London in 2010. The name is based on the initials of the brand’s creative spirits and designers, Jinwoo Choi and Yenjoo Koo, who trained at Central Saint Martins. Their idea is to create a collection informed by the classic canons of British men’s tailoring with a contemporary look characterized by cleverly arranged lines and proportions.