At Pitti Uomo was hosted a special project produced by the Japan Fashion Week Organization - which is part of the “Cool Japan Strategy Promotion Program” implemented by Ministry of Economy, Trade and Industry - bringing some of the most interesting labels on the Japanese creative scene to Florence.
The Lyceum on the Fortezza grounds showcased over 20 Japanese brands and designers – selected by Yuichi Yoshii, who has directed some of the most successful stores in Japan. “VERSUS TOKYO” was main event in the “Tokyo Fashion Week in Italy” project: a special selection of iconic garments from Yuichi Yoshij’s career and a tribute to Tokyo’s fashion scene, past and present. In addition there was the special event “RADIO EVA”, showcasing the contemporary creative contaminations between Japanese animation and fashion, presented under the direction of the Tokyo brand FUGAHUM. And for the Pitti Uomo top buyers and guests, in the evening of 11th January there was a “Japanese style” party in the venue of Palazzo Capponi all’Annunziata, celebrating the brands that will be here in Florence for this special project.