Guest Nation Anna October

Fashion / Photography / Performance Let's get to know the designers of Pitti Guest Nation
What is “feminine” style for you?
Femininity is the nature of woman – its logical expression. The feminine style is something that emphasizes the features of a woman, makes her feel more confident and powerful. In my opinion it could be anything, but anything that is elegant and clean, that is all about to stress the natural beauty of woman’s body. Not in a way to ‘open’ or to make it slightly obvious, but to give confidence to her creature.
When did your passion for fashion and design begin?
It has begun very early and initially I don’t think that there was much logical motivation at my childhood when I decided to be a fashion designer. But afterwards, when I took a course of fine art studies, it gave me more confidence in what I am doing and helped me to express my ideas. It gave me passion in use of colors and textures, the understanding of female body through the lens of art. 
From what a Designer must begin to give style to women, without giving their identity up?
I think it should be started from the questioning of what information it should bring to the world with that style. And what is the reason, function, the occasion for that style. It is always better to start from the basics.
What are the key pieces – the real must-haves – of your collection?
An elegant dress is the real must have from all my collections. I am addicted to working on them and to experimenting with a cut and details, to refer to different periods in culture. During last couple seasons, with its shimmering dresses, I am all about giving a shine to clothes. It’s my relevant passion that I am inventing it into all the women’s wardrobe. That gives a feel of a dream, but also refers to a high materiality of the current society, that I am ironically looking at. 
Where do you see yourself in ten years? What are your dreams?
I see myself on board of my own established brand with a recognizable style. I aim for creating a dream for others and making it real for both.
Who is the designer who inspires you? Who is your fashion icon?
Christobal Balenciaga – his openings, the way of work and the ethics he was committed to in his work – that is something I really respect and inspired by.
Which is your creative method?
To find what I am interested in, realize what I feel on that point and how to express the feeling using clothes. And I am always thinking about my work from the side of information that I am bringing to the world – is it necessary, does it give any answers or questions on some relevant topic? That’s how I am deciding on how relevant my work is. But it is always a way to grow and to change it, as once you will find “what are you looking for” your future way is very limited. So I would prefer to answer, I am in a search of my methods.
What was your most important mistake? The one from which you learn the most?
To work with a very personal attitude to people. I am very honest and open person, so sometimes I got hurt about people I trust. Now I am dividing more – personal and professional – because it could be crucial for business and relations to mix it up.
What do you expect from this experience at Pitti Uomo and W?
I expect to build my network of new people and to find new partners and shops to sell my collections. Also it is very important for me to get response from the big audience that will visit the exhibition. I have never been taking part in such big events and I’m looking forward to see how it works.
If you had not been a fashion designer, what would you have done?
I think I would be an artist. I don’t know in what media exactly, as I am interested in many, but definitely I need a creative field of self-expression.