What is “feminine” style for you?
Femininity for me is not about showing off woman's sexuality. It's not about bare skin, big breast and hips or thin waist. For me femininity is about woman's self-reliance. In my opinion, if a woman feels confident people around her see it and it attracts them. So, feminine style is about giving a woman a feeling of self-confidence. But every woman understands femininity in her own way. One prefers Ann Demeulemeester's and Rei Kawakubo's vision, another prefers Gucci's and Chanel's vision. So, femininity is also about personality for me. Hopefully I help a certain kind of women to get this feel of self-confidence and underline their personality.
When did your passion for fashion and design begin?
It has started when I was only 7. A friend of my mother was a seamstress and I helped her to mend people's clothes. It was always extremely interesting. So I have been dreaming about becoming a fashion designer since my childhood.
From what a designer must begin to give style to women, without giving their identity up?
Nowadays there is too much design in the world and everything is over designed, I think. As a creator every designer should express his own voice. But he shouldn't forget about his potential clients. You should do statement clothes with clear and loud message. And these clothes must be wearable and shouldn't contain any excess details. It's a hard question because every woman decides if clothes gives up her identity of underline it herself.
What are the key pieces - the real must-haves - of your collection?
For FW 2014 season I want to focus on statement coats and dresses. I will use a lot of thick fabrics like textured leather and wool in rich dark colors and add some unexpected bright neoprene nets. So, coats and dresses of clean and simple silhouettes in amazing lux fabrics are the key.
Where do you see yourself in ten years? What are your dreams?
I want to live and work in Paris in 10 years, because it's a perfect location for a fashion designer. But I will never forget about my roots, of course.
Who is the designer who inspires you? Who is your fashion icon?
I'm inspired by works of Alber Elbaz for Lanvin, Riccardo Tisci for Givenchy. Dries Van Noten and Junya Watanabe are so cool in what they do. I don't like to idolize people, but I really adore the boldness of Anna Dello Russo, creativity of Miuccia Prada, coolness of Kate Moss, spirit of Julia Timoshenko and Daria Shapovalova's purposefulness.
Which is your creative method?
I'm inspired by travel and cities. I can make a collection after seeing a certain building, park or street. And the process of working in fashion industry itself inspires me too. Sometimes my muse comes to me, sometimes she doesn't. I just keep moving forward.
What was your most important mistake? The one from which you learn the most?
Sometimes it's hard to find people you can trust. Once my pattern cutter stole all my cuttings and it has really spoilt the whole process of making a collection. Now I look for members of my team very carefully.
What do you expect from this experience at Pitti Uomo and W?
I want to show my work to real professionals of fashion industry and hear their opinion about my collection, I want to meet new people, I want to introduce my brand to buyers and editors, I want to see how such a great event works.
If you had not been a fashion designer, what would you have done?
I would have become a financier. It's a profession my mother and father wanted for me. But they were an architecture and painter so I followed in their footsteps. And work of fashion designer is also a tribute to my grandmother who ran her own atelier.