The brand was created in 2010 by three designers, Ilaria and Veronica Cornacchini and Matteo Gioli. Today, SuperDuper is a creative and up-to-date product resulting from the use of traditional processing methods, which have been nearly forgotten in the era of mass production. The new men’s collection draws inspiration from the Hobo, the homeless vagabond who symbolizes adventure and inner life. Dirtied colors and straw aged by time are interwoven with strong and sharp shapes. The combination of rare raw materials and hammered fabrics creates a scenery where everything is harmonious. Every hat gives and takes strength from the next without ever losing its own identity.