Born in Sweden and educated in Italy, Jimi’s career started in 2010. His embroidery technique, in its simplicity, is the complicated result of years of training in the artisan ateliers in Florence. It is all made in Italy, from the fabric to the cotton embroidery threads, and every single stage of production is carried out in Italy as well. Unmistakable flair for a result that reveals and declares its inspiration quite simply: the beauty of errors. And Jimi Roos was inspired by just that, an error: a right-side embroidery stitch that revealed all its style identity on the reverse.