01 Jun 2011

Profiles Luca Larenza

Who Is On Next? UOMO 2011
 
Creativity in strokes of graffiti and an immediately successful t-shirt collection marked the birth of the Luca Larenza trademark in 2005.
A designer with a non-academic background Luca cultivated his passion for men’s fashions working as a buyer for multinational fashion retailers. His unique sensitivity to shape and an obsession for details did the rest, and laid the brand’s foundations: craftsmanship, high quality fabrics and limited edition production.
His collections focus mainly on knitwear and jackets. They look to tradition, and translate it into a cosmopolitan and contemporary key combining classic linens and cottons with innovative fibers and materials. Since 2008 the Luca Larenza brand has been enjoying Davide Valentino’s creative input: the two share a passion for sartorial and strictly Italian casual wear. Starting from the brand’s deliberately unconventional advertising campaigns, this blend of classic and modern can make getting dressed everyday an emotional experience.