LVCHINO comes across like a declaration of independence. “We want to celebrate courage, daring, and the authenticity of ideas. Our small maison is giving life to a new, elegantly confidential style. It looks to the classics, the true cultural root of making clothing and celebrates the contemporary. LVCHINO is a hymn to freedom, an ever-open invitation. It is a call to rebellion, a proposal for affirming individuality, without ever taking itself too seriously”.