Vittorio Branchizio (prêt-à-porter) is the winner of the seventh edition of WHO IS ON NEXT? UOMO, the competition produced by Pitti Immagine, Altaroma and L’Uomo Vogue that seeks out new Italian or Italy-based talents in men’s fashions. Miaoran received an honorable mention.
The international judging panel - headed by Franca Sozzani and Raffaello Napoleone – were Beppe Angiolini (Sugar), Gianluca Cantaro (L’Officiel Italia), Antonio Cristaudo (Pitti Immagine), Davide Dallomo (Lagente), Simonetta Gianfelici (Altaroma), Luca Giusti (Fashion Valley), Maia Guarnaccia (yoox.com), Eric Jennings (Saks Fifth Avenue), Sara Maino (Vogue.it), Stefano Martinetto (Tomorrow Ltd), Lucio Nigro (Sartorio), Costanza Pascolato (fashion consultant) and Rafael Rodriguez (Harper’s Bazaar Spain).
The judges expressed unanimous satisfaction with the high quality of the entries and for the research content of the finalists’ collections. In addition to the winner and the honorable mention, the finalists were: Ilaria Lepore, L72, and Omogene for prêt-à-porter; and for the accessories category, Mani del Sud and Marco Laganà.
VITTORIO BRANCHIZIO is the winner of Who is On Next? Uomo
Vittorio Branchizio is a young designer who has created a knitwear collection with enormous potential. His marked technical and innovative skills combine with a brilliant interpretation of the best Italian manufacturing traditions for knitwear that is totally unique – from the basic concept to the finished product to the package. His collection, with true international appeal, is the result of in-depth research and truly inspired experimentation that is the fruit of the designer’s professional experience.
Who is on Next? Uomo honorable mention for MIAORAN
The judging panel deemed Miaoran worthy of an honorable mention for a complete and original collection, a mature project that is the fruit of careful research on materials and forms. This professional and personal story began in China grew to maturity through the Italian craft tradition. Fine manufacturing, the ability to build a collection around a strong genderless concept, working with interesting fabrics and pattern-making develop into an entire, and indisputably contemporary wardrobe.
The winner will receive a cash prize, the opportunity to stage a special event during next winter edition of Pitti Uomo 89 (to be held from 12-15 January 2106), and will get press coverage in L’Uomo Vogue and on the Condé Nast websites.
YOOX.COM: the world’s leading multi-brand lifestyle e-store selling fashions, design and art will give the winner of WION 2015 special, free visibility for one selling-season, to support his brand. The designer will be able to reach an international audience through the yoox.com global display window that can be accessed in more than 100 countries around the world.
TOMORROW LONDON LIMITED, one of the major international distribution platforms for young fashion talents will offer the winner the opportunity to show his collection at the Paris showroom during the sales campaign, during the men’s fashion showings, as well as collateral PR support targeting clients and the press.
Then there is the support from FASHION VALLEY, the purpose-created platform developed by MIT - Massachusetts Institute of Technology in cooperation with the Prato Chamber of Commerce, embracing Prato’s fashion firms – from the yarns to the fabrics to the finished garments. Fashion Valley will contribute to the creation of a clothing collection by supplying fabrics and manufacturing facilities, as well as consulting services.
And there is something new this season: the special partnership with LAGENTE – the agency that provides consulting, support and protection for creatives and brands – will offer the winner one year of pro bono services covering contract management, strategic consulting and management support.