19 Jun 2008



London designer Carri Mundane takes her CASSETTE PLAYA crew to PITTI IMMAGINE for an exclusive live video jumpdance installation up in the hills overlooking Florence.  A future street gang of pixel warriors battling real and virtual worlds will be joined by her Sci-Fi grime boys, all wearing a toxicolour uniform of patterns, graphic shapes, luxury street and sportswear.  Your megadrive just discovered narcotics!
“It’s not just a concept.  I want to create a whole new planet.  Other labels bring out homeware and plates – I’m going to make my own computer game” Carri Mundane POP MAGAZINE.

A 50-strong crew from London, and friends from Tokyo, LA and New York, will descend on the gymnasium of an old boarding school where the party, which takes place Thursday 19 June, will spill out into the surrounding gardens.  Exclusive pieces including her new silk digital collage Utube Utopia Tees will also be revealed at the event.
“Carri is the brightest of stars.  Cassette Playa delivers both mental and physical vitality.”  Ben Reardon  Editor  i-D MAGAZINE
Cassette Playa was recently listed as Best Fashion Designer in Rolling Stone’s Best of Rock 2008 for Carri Mundane’s work with artists such as: M.I.A (including the videos 4 Bird Flu and Boyz), Klaxons (Altantis to Interzone ) Dizzee Rascal, Late of the Pier, Patrick Wolf, Ruff Sqwad, and Boy Better Know.  Last month a Cassette Playa series of portraits was featured in Exactitudes, an exhibition at London’s Selfridges.  Carri Mundane also styled and art directed a Billionaire Boys Club shoot for Dazed & Confused, and ‘DUNK BE TRUE’, an exhibition in London’s East End focusing on the iconic Nike Dunk, in which she also appeared.
"Carri's clothes really form and reflect that air of excitement flooding through London's young creative scene"  Nicola Formichetti  Fashion Director  DAZED & CONFUSED

Last year, she was nominated for Best Menswear Designer at the British Fashion Awards alongside Christopher Bailey and Alexander McQueen.  She has presented her work as part of MAN, the London menswear initiative 4 times, firstly with a film installation (MAN Fall/Winter 2006/07), then a show for Spring/Summer 2007, followed by a film shown on the runway (see link below) and then her ‘Future Primitive’ show for Spring/Summer 2008.

In collaboration with Nike, a Cassette Playa Nike Blazer Premium was exclusively created and featured in her Spring/Summer 2008 show, to be released in selected international stores later this year.  In July, her work will be showing in the ‘Fashion V Sport’ exhibition at London’s V&A (Victoria & Albert Museum).  Her work sells internationally thru: Dover Street Market in London, Colette in Paris, SlamJam in Milan, Seven New York, and Side by Side in Tokyo, amongst others.
“Carri Mundane is a fashion icon of the new century, a movement maker, a genuine taste maker, she's worked with some of the worlds best magazines, artists and of course her own label Cassette Playa is responsible for a whole new movement within culture and fashion. People come and go within this industry, but Carri's name will be remembered for years and years to come.” SLAM X HYPE

PITTI IMMAGINE are Italy’s premier fashion tradeshow maestros who have recognised the industry’s appetite for design, quality and innovation by presenting their renowned exhibitions in dedicated clean, modern environments that allow visitors to engage and discover.  Early last year they took a whole host of London designers to Milan Fashion Week, including: Cassette Playa, Gareth Pugh, Roksanda Ilincic, and House of Holland, for a BoomBox party which Agyness Deyn described as “the fashion week party to end all fashion week parties” in her blog on the event for V Magazine.  On the occasion of Pitti Immagine Uomo in January, New York designer Adam Kimmel presented a performance of fashion, art and photography curated by Neville Wakefield, previewing his Fall/Winter 2008/09 Collection.


“Pitti Immagine wants to embrace emerging talent that is new and challenging.  With the landscape of fashion changing rapidly, who better to signify this than Carri Mundane, who is emblematic of the MySpace generation.  Her creative work is beyond the normal realms of fashion and seasons; she is communicating on a new level with a highly sophisticated visual language.” Lapo Cianchi  PITTI IMMAGINE UOMO