We warmly welcome our first guest nation, Brazil, a huge country in the midst of great cultural, social and economic changes that make it a leading actor on the international stage. During Pitti Uomo, the best of the country’s new fashion talents, contemporary art and culture will be showcased in Florence through a series of events held at some very special locations.
Guest Nation Brazil comprises two distinct yet synergic themes: fashion and contemporary art. Together they trigger a circuit between the business and cultural system, between fashion and esthetic/artistic languages, between the fair and the city and open a new door to learning about this great, complex and fascinating country.
Young fashion talents. Pitti Immagine has reserved an area within Pitti W (at the Dogana) specifically for new talents in women’s fashions from Brazil. The area will showcase a selection of young brands and designers – curated by the fashion consultant Helena Montanarini - who represent the most creative looks in Made in Brazil fashion – and some of them will be making their European debuts here in Florence. The participating brands and designers: Clube Bossa, Gilda Midani, Isabela Capeto, Louloux, Muggia, New Order, Oestudio, Vanessa Montoro, Victor Dzenk.