On the evening of Thursday 13th January, in an exceptional location of Florence, Orsanmichele, the young designer will be celebrated with an event and a special performance site-specific.
“In February 2007 we organized an event in Milan with Boombox which, at the time, was one of the East London creative community’s symbolic venues”, says Lapo Cianchi, communication & events director of Pitti Immagine. “Gareth Pugh was already one of the leaders of the generation of young British fashion designers who helped to make that evening so exciting. We have followed his work in London and Paris, seen his style evolve – from the Gothic atmospheres of the early days to today’s decidedly flamboyant effects – as well as the way he presents his collections: the video screened at the last Paris fashion week brought new energy to the discussion on the use of multimedia technologies in fashion. So we had all the right reasons for inviting Gareth Pugh to Florence and Pitti, where there is plenty of space for fashion experiments which can dialogue with the city’s unique historical and artistic venues. We are very happy that Gareth Pugh responded to our invitation with such enthusiasm”.
“It is an incredible honour for me to be invited to show in Florence with Pitti. Their pioneering approach is very freeing and I am very excited to be part of the Pitti experience”.
- Gareth Pugh