14 Jan 2013


Fashion Pitti Discovery Special Project at Pitti Uomo 83
"I am so glad to be able to participate to an event as big as PITTI. I appreciate their generosity in choosing White Mountaineering even though we are based in Tokyo and not present overseas that much. What are men’s clothes in everyday mainstream’s fashion? We have been thinking of what could be achieved within this frame. Men’s fashion way of thinking, expressing and dressing has so much freedom.
Without forgetting the above, for this PITTI show I would be so happy if we could achieve to express what we have been feeling and enjoying"

Yosuke Aizawa
Designer and founder of White Mountaineering