16 Jun 2014

Events Firenze Hometown of Fashion

Fashion / Music / Design / Photography / Performance A program of events celebrating the 60th anniversary of the Centro di Fire...
 

The Centro di Firenze per la Moda Italiana is celebrating its 60th anniversary with the extraordinary program of events, FIRENZE HOMETOWN OF FASHION on the occasion of Pitti Immagine Uomo 86 (17-20 June), a project produced in conjunction with Pitti Immagine and a special grant from Ministero dello Sviluppo Economico and ITA – Italian Trade Agency. 

Made in Italy was born in Florence at the beginning of the nineteen-fifties and soon became an international success. Some of the world’s most famous names in fashion were born in this city, and they grew and prospered thanks to an extraordinary fabric of craftsmanship and manufacturing, and product culture. Ever since the beginning, the Centro di Firenze per la Moda Italiana has supported the Italian fashion making its planning and organizational, as well as cultural and economic resources available to Pitti Immagine, that promotes Italian fashion around the world. 
 
FIRENZE HOMETOWN OF FASHION will kick off at 6:00 p.m. on Monday 16 June (6:00 p.m.) at the Opera di Firenze. The opening ceremony is schedule for Tuesday, 17 June, at 10:30 a.m., in the Salone dei Cinquecento in Palazzo Vecchio.
 
 
 

 

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THE PROGRAM
 
BORN IN FLORENCE
Salvatore Ferragamo, Gucci, Emilio Pucci, Ermanno Scervino – four great, born in Florence, stars of international fashion have been invited to pay tribute to the city with specific events staged in some of the city’s symbolic venues. A celebration of creativity inspired by Florence for international fashion. 
 
The concert featuring Andrea Bocelli, with the Filarmonica del Maggio Musicale Fiorentino, conducted by Eugene Kohnm, and with soprano Patrizia Orciani will open the program. The concert will be held in the Opera di Firenze, the new opera house in the Parco della Musica e della Cultura. Monday 16 June, at 7:00 p.m.                         
 
Costumes by the Sartoria Tirelli 
An exhibition dedicated to the famous Roman atelier and a tribute from the world of fashion upon its 50th anniversary (1964-2014). The Foyer of the Opera di Firenze, will be the setting for a special one-evening exhibition of iconic film and opera costumes made by the Sartoria (15 Oscars). Monday, 16 June, at 6:00 p.m.                         
 
Stefano Ricci’s tribute to Florence takes form in the donation of new lighting for the Ponte Vecchio, one of the city’s truest symbols and beloved around the world. The evening has been conceived as a party for guests from the international fashion community and for the people of Florence who can watch from the terraces, palazzos and the banks of the Arno which will become a theatrical setting for the evening  with an amazing water show by the French ensemble Ilotopie. Monday, 16 June at 10:00 p.m. 
 
On the occasion of Firenze Hometown of Fashion, a special online guide dedicated to the 30 top international men’s fashion retailers will be presented in cooperation with BoF - The Business of Fashion, the lead platform in fashion business digital communications and the key reference for creatives, managers and entrepreneurs in over 200 countries. The spotlights will be shining on the men’s fashion market players who, over the past few years, have transformed the concept of the multibrand store and made their sales points the key points for the world’s finest customers.  
 
Works by Francesco Vezzoli will be shown for the first time in Florence within the context of a special project curated by Francesco Bonami. Conceived as a tribute to the city and its museums, Vezzoli Primavera-Estate will be a solo show, in three “secret” places of Florentine culture: the Museo Bardini, Casa Martelli and the Museo Bellini. Tuesday 17 June, from 5:00 to 8:00 p.m. 
                                                                                                           
An exhibition produced by Vogue Italia, and dedicated to the five Born in Florence fashion houses.  In the Sala d’Arme in Palazzo Vecchio, a unique photo gallery will present the styles of Roberto Cavalli, Salvatore Ferragamo, Gucci, Emilio Pucci and Ermanno Scervino, through photo-shoot and cover images from the Vogue Italia archives. The exhibition will be a tribute to Florence and to the interpreters of that totally Italian creative spirit and crafting skills that left an indelible imprint on fashion through the years.      
                                           
“Outstanding Minds and Hands. The Many Faces of Italian Fashions
A documentary series about the stars of Italian fashion, produced by Sky Arte HD, directed by Francesco Imperato, and curated by Angelo Flaccavento. Interviews, portraits, and critical analyses will present a picture of the creative minds and hands, that make the Italian look unique – in fashion, in luxury, and in craft items. To be broadcast in September 2014, the Le Italie della Moda trailer will be previewed during Pitti Uomo 86. 
 
PITTI ITALICS
Pitti Italics is the ongoing project through which the Fondazione Pitti Discovery promotes and supports new generation fashion designers with an international scope who design and manufacture in Italy. The Pitti Italics at this edition will be Marcelo Burlon – who will present the new men’s collection of his label Marcelo Burlon County of Milan during a performance-event – and au jour le jour, the brand born from the fusion of the creative talents of Mirko Fontana and Diego Marquez, will present its first runway show in Florence featuring the garçon line.      
 
And then there is Naples 
Directed by Gianluca Migliarotti, “E poi c’è Napoli” [And then there is Naples] is a journey through Neapolitan traditions and culture, that avoids the pitfalls and clichés of “postcard Naples”. To be shown at the Cinema Teatro Odeon, the film is a story which, from an unusual standpoint, is also a tribute to a look that has become synonymous with masculine elegance everywhere. Images, dialogues, emotions and personal stories present the city’s genuine atmosphere and colors. Thursday 19 June at 7:30 p.m., and a second showing at 9.00 p.m. 
 
The Night of the Fashionivores 
An evening dedicated to fashions that made history. At the Cinema Teatro Odeon, a unique montage will feature a selection of videos from the RAI Teche. It is a journey that begins in the Sala Bianca in Palazzo Pitti with the first runway shows that made Italian style famous throughout the world, and left their imprint on the history of costume up to the present. Selections and montages, curated by Fabiana Giacomotti. Tuesday 17 June.
Italian Automobile Design from the ’50s and ’60s
Forte Belvedere, will be the setting for a spectacular exhibition dedicated to the golden age of Italian automobile design in an ideal link with the birth and establishment of Made in Italy fashions during the nineteen-fifties and sixties. The cars are from the Lopresto Collection, the most important of its kind in Italy and one of the most prestigious in the whole world. Mr. Lopresto’s collection has won 150 awards. Open to the public until Sunday, 22 June.                        
 
A special publishing project tells the story of Florence and the first 60 years of the Centro di Firenze per la Moda Italiana:
 
“Firenze. Fashion Atlas” is a book, an atlas dedicated to Firenze Hometown of Fashion, edited by Maria Luisa Frisa. In a concise dialogue between past and present, the book’s itinerary traces the fundamental role of Florence in the history of fashion over the past sixty years. A series of maps reveals how Florence is the only city in Italy that is capable of reactivating its geography and its history year after year thanks to the effects of fashion.                         
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