Pitti Italics: Marcelo Burlon County of Milan
One of the special events on the Firenze Hometown of Fashion program is the debut, at Pitti Uomo 86, by Marcelo Burlon: in Florence, the Argentine creative director is presenting the new menswear collection from his brand, Marcelo Burlon County of Milan, with a performance-event at the Parterre of Piazza della Libertà.
“We have followed Marcelo Burton’s rise with interest – the rapid growth and worldwide success achieved by his brand, which is set apart by a powerful mix of Latin culture, urban style, and cosmopolitan flair,” says Lapo Cianchi, Director of Communications & Events at Pitti Immagine – “The June performance at Pitti Italics will be a true debut: we are pleased to be able to offer to Marcelo Burlon the stage – and the audience – of Firenze Hometown of Fashion as a means of spotlighting the creativity and the style signature of a young brand that is magnetizing the international scene.”
“For me, it is a real honor to take part in this event with a performance-show of my brand, County of Milan, which is showing here for the first time ever,” Marcelo Burlon tells us. “At the last edition of Pitti Uomo, I presented a capsule collection of accessories in collaboration with a major sportswear brand; the opportunity to launch a whole collection of mine at Pitti Uomo is a surprise – but also a natural step forward, just as the birth of County of Milan was a stage in a natural progression. I have been frequenting Pitti since 1996 and I can therefore say I have come to know and love the fair. And after years, bringing my world, my music, my roots, and my vision to an event which, over time, has offered me such inspiration – well, it’s exciting, truly exciting.”
Marcelo Burlon County of Milanis one of the two names on the program proposed by Pitti Italics, the project launched by the Fondazione Pitti Discovery to promote and support the new generations of fashion designers who design and manufacture in Italy and already have enormous international appeal.
Based in Milan, with a background in fashion PR, and as DJ, filmmaker, and creative director, the eclectic Marcelo Burlon founded County of Milan in 2012, when he launched his first collection of t-shirts. His creative manifesto is an iconographic melting pot of various cultures: from his Argentine origins to club culture, run through by a subtle guiding thread of modern plucked from the fabric of the modern cosmopolitan lifestyle. His t-shirts look like a kaleidoscope of graphic motifs and color, characterized by the iconic “snake” symbol. County of Milan met with immediate international acclaim from top buyers and the fashion press; his success was so great as to land Burlon numerous agreements for creative collaboration with top fashion brands and with personalities from the worlds of photography and of sports.