Fondazione Pitti Discovery proudly presents Il Signor Nino, the first-ever exhibition dedicated to Nino Cerruti – his ideas and his style. Mr. Cerruti has been one of the leading figures on the Italian men’s fashion scene for nearly fifty years. From 16 June to 7 July, the Museo Marino Marini will host a storytelling exhibition curated by Nino Cerruti himself and Angelo Flaccavento.
“Il Signor Nino is a long story told in the present tense”, says Raffaello Napoleone, CEO of Pitti Immagine, “because Nino Cerruti’s style is an example of natural and understated elegance with its roots in today. And it strengthens its meaning in a context like Pitti Uomo where style and how it evolves has always been an essential theme”
“Nino Cerruti, a man of easy and timeless elegance”, notes Angelo Flaccavento, the project curator, “has conserved all the seasons of his unique style in an immense wardrobe/archive, telling a story that began in the late 1950s and has lasted to the present. His career overlaps a soft revolution in the world of men’s clothing: the transition from the tailor shop to industry, which Cerruti carried forward in his dual role as textile manufacturer and stylist, helping men find a new way of dressing. Through an excursus that is not anthological, but enriched with archive materials and a video interview, the exhibition will present the highlights of a totally Italian concept of elegance: from the relationship with tailors to the deconstructed industrially-made suit, from the exuberance of evening wear to the choice of a nonchalant look for every day”.
He concludes by saying, “Naturalness is the note that makes the difference. Signor Nino, with his red cotton brocade jacket and yellow pullover is the epitome of this sober-minded but daring in his choice of clothes and business strategies. Looking at the wardrobe will be like leafing through the pages of a diary that tells of vision, craftsmanship, history and the culture of fabrics. But above all, it will offer the viewer a lesson in style and naturalness a far cry from the “sophistication” which today and perhaps wrongly, passes for elegance. The clothes, and the way they have been worn and used, will tell the story.”