At this edition of Pitti Uomo, Andrea Incontri presented the international preview of his collection AI_ Fall-Winter 2011/2012 with a performance at the Cinema Odeon at 6 p.m. on Thursday, 13 January. His collection was also showed at the stand inside the Ghiaia Pavillon (Fortezza da Basso).
The Fondazione Pitti Discovery selected Andrea Incontri, the winner of the 2010 edition of “WHO IS ON NEXT? UOMO” in the accessories category as the New Performer for Pitti Uomo 79.
New Performers is a Pitti Discovery program in collaboration with Ente Cassa di Risparmio di Firenze aimed at creating opportunities for new talents in fashion and for those who work with fashion’s “materials” combining fashion with artistic and esthetic disciplines.
A passion for architecture is the core of Andrea Incontri’s esthetic vision. The development of space on a small scale and how it is experienced and “dressed” contaminate the designer’s approach: the form/material duo is never separated from experience, from gestures focusing on the product. Add, Fratelli Rossetti, Samsung, Alessi, and Pontoglio 1883 are just a few of the brands that reflect his design experience, where industrial design dialogues with the craft design, and mechanical knowledge dialogues with the handmade.
The AI_ brand springs from the idea of creating architecture to wear: bags and accessories with clearly defined features. Different shapes for different purposes and different printed and natural hides for different esthetic effects in a female-male mix. Here the study of proportions, stitching and details become sartorial elements in the hands of skilled Italian crafters who make them.