Pitti Italics SUPERDUPER HATS

Fashion / Design / Photography / Performance
THE WHO IS ON NEXT? UOMO 2013 WINNER
 
On the occasion of Pitti Uomo 85, the Fondazione Pitti Discovery presents SuperDuper Hats. The winners of WHO IS ON NEXT? UOMO 2013 will star in a site-specific performance featuring the international premiere showings of their men's hats collection for the 2014-15 FW season. 
 
"The special event we are working on”, say SuperDuper Hats, “is a performance that will launch the second leg of our journey that consider the hat as the means for presenting instinctive research on freedom”.
 
Over the past several seasons, the Fondazione Pitti Discovery has been committed to creating opportunities for new fashion talents and for those who work with fashion’s materials combining them with other artistic and aesthetic experiences. SuperDuper Hats - the “child” of Matteo Gioli, Ilaria and Veronica Cornacchini - is the fruit of “ideas of the moment” combined with traditional workmanship, almost lost because of mass-produced goods. 
 
Every SuperDuper hat is completely handmade thanks to several hours of work with the aim to transform a high quality raw material in a real handcrafted product. SuperDuper Hats treasured past know how to design with constant research a complete unusual and contemporary product.
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