Since his debut at Pitti Uomo, Andrea Incontri has enjoyed a rapid rise to fame, as he continues consistent experimentation both with his own label and also with new creative partnerships. Born in Mantua but now living in Milan, his education reveals a strong leaning towards architecture, as his fashion combines the study of aesthetics with functional formality. Clothes and accessories with sharp styles and clean-cut lines to be worn and used in daily life. A project that confirms his interest in a vision that runs through male and female everydayness where the limelight shines on individuality and a relationship with objects. Clever use and continual echoes of individual space related to what we wear and what surrounds us, objects that allow us to communicate with the rest of the world.
His spring summer 2012 collection features the creatives of a community in the Italian Alps, on the border with Austria, a potentially harsh and isolated location, where however these designers manage to dialogue with the art of doing, even on an international level. Music, photography, fashion, architecture and performance. The collection focuses strongly on craftsmanship made in Italy and production, aspects that have led to partnerships with highly qualified companies specialising in single-article production. Recurrent characteristics in shirts are the use of yarn-dyed cotton, mini grisaille linen and checked prints on the finished garment. Tailoring provides new constructions that are also applied to garments in superlight nappa. Leather wear has particularly interesting proportions and shapes and the designer reworks classics with a new look, like the rucksack/backpack basket, bag/creel and beauty case/pouch. Refined design pieces with a wealth of details that are however comfortable enough to wear every day. Plenty of attention is paid to the selection and treatment of leathers, such as porcelain white, mandarin and powdery patent calfskin, printed suede buffalo in natural shades plus calfskin and plaited rope in absolute black. The result is a collection that reveals minimal yet surprising aesthetics with their delicate equilibrium of passion for details and practicality.
And the surprises and projects don’t end here. Andrea Incontri is back at Pitti Uomo with a single-product project in collaboration with Habsburg, the symbolic brand of traditional Austrian tailoring. His collection of tailored outerwear in classic Austrian materials will be presented at Pitti Uomo 81 in January 2012. As Incontri himself says, “The intention is to rework Habsburg style codes, creating garments that really focus on wearability. This single-product project, enhancing and drawing attention to the details of construction, has given us items that are contemporary in their details, innovative in their style.”