That’s right, a phenomenon as abstract and intangible as the metamorphosis of light is the inspiration behind the new collection from ALBERTO PREMI, a young shoe designer, winner of the last edition of Who Is On Next? We met while he was at work on the new collection and preparing the special event for Pitti Uomo 87. Here’s what he had to say:
How is your brand evolving after winning Who Is On Next?
Winning “Who Is On Next?” was important for me: my brand has gained a lot more visibility, even internationally, and I have been able to greatly expand my business network (my new clients include La Rinascente and L’Eclaireur in Paris).
How do you feel about returning to Pitti Uomo as a special guest and with an event of your own?
I’m really excited! I hope to impress all the participants, because I’m organising an unprecedented event!
Talk to us about this unprecedented event, can you tell us anything about it?
I can only reveal that it will be an alternative presentation, a performance never seen before at Pitti, designed to convey the mood of my new collection.
And the FW15/16 collection that you’ll be presenting? Can you give us any sneak previews?
Since the theme that inspired me is the metamorphosis of light, I wanted to create special materials able to interpret this process, deconstructing, as always, classic forms, to adapt them to the world of active wear, with new graphics for my logo.