Bruno Magli, the historic brand of classic shoewear, founded in Bologna in 1936, has named Max Kibardin the winner of the menswear category of Who is on Next?/UOMO 2009, as the new creative director of the brand.
Kibardin commented this new assignment and next creative challenge: “Bruno Magli is a brand that represents the history of this wonderful country, and I am very honored to have received this assignment. I will oversee not only the style of the label but also the general image of the brand through the definition of the new concept for the boutiques and the new showroom in Milan".
Armin Mueller, the company’s CEO of Bruno Magli added: “We strongly believe in the potential of the brand and we are focused on rethinking the product and the design. This is why I’m very happy to welcome Max. He is young and talented, and he brings a fresh approach to the house. I’m sure he will be able to reinterpret the Bruno Magli heritage with a new, chic, sophisticated approach.”
After the success as a New Perfomer, Max Kibardin comes back to Pitti Uomo 81 to launch his new creations.