Umit Benan, born in Turkey in 1980 won the 2009 edition of the Pitti Uomo competition WHO IS ON NEXT? and in 2010 was the key protagonist of the Pitti Uomo “New Performers” project.
His new assignment will have him redefining the look of the Trussardi men’s and women’s clothing collections, succeeding Milan Vukmirovic as creative director.
Umit Benan’s style is characterized by relaxed elegance, fine fabrics and impeccable workmanship – a wardrobe for today’s man with a touch of irony. He made his debut in January 2010 at Pitti Uomo 77 with a striking and emotional performance – an event that was hailed by buyers and the international press.
To the question “What has WHO IS ON NEXT? meant for your career?” Umit Benan answered: “it brought me visibility in Italy and the world. It also made my family very proud, and that means a great deal to me. I was looking straight into my father’s eyes when I got the award…it was a very special moment”.