When and how did you realise that you wanted to be an illustrator?

I think it’s always been like the air I breathe for me. I never thought that I would have been able to put my work on show as I am doing now. I've been lucky enough to meet people who have seen something in my work that even I couldn't see. I realised that I could carve out my own space despite those who looked askance at the collages I was proposing; now it's become a language that’s widely accepted. I think I have to thank Zuckerberg for that.

What does it mean to you to work with images? What meaning does it have for you on a daily basis?

 Working with images is more or less an obsession now, I'm mentally reprocessing everything I see, imagining what it would have been like seen from other angles. I adore images; the project behind them and the mental effort it takes to create them indicate a level of dedication that all too often is completely ignored. The surface that's seen by the public represents for me non-stop hours of work and mental gymnastics on a 24/7 basis. However, it lets me live my day in great creative spurts which I also use for projects that have nothing to do with illustration.

What inspires you most?

My best inspiration always comes from chatting to the people working with me and, very often, I'm lucky enough to have incredible texts that help enormously with the visual composition. I keep to hand various picture archives, they are like a kind of tool box, l can pick out elements or palettes to create new images by mixing them together, giving them a new, and entirely personal balance. Then I love the oriental pop culture, especially when it's placed in a westernised context, look at Murakami or artists like Katsuhiro Ōtomo.

What is your relationship with fashion?

Brilliant, but I'm not a victim. I adore the fashion machine and I believe that once you get over the advertising part, it's one of the most complex and fascinating of the arts remaining. I don't think it's just about how you dress, it embraces almost everything around us and so often takes on the sculptor’s role continuously remodelling the shapes that we take for granted. 

What are your ambitions for your work? Where would you like to end up?

I would like my work to become an influence on others, inspiring them, just as I am inspired by other sources. Apart from this, I hope my work will lead me to something bigger, into developing not just images but more complex and important projects. I would even like to get my work into galleries, it might happen, but it's not something I'm chasing after.

Discovery more at: diegosoprana.blogspot.it

Project room VISUAL OBSESSION

Fashion / Design / Graphics / Photography By Fulvio Ravagnani
 

In this project room we'd like to show you the work of Italian creative talent, Diego Soprana. He lives and works in Verona and is the founder of Studio Fantastico where he is art director and designer. As a professional illustrator he also manages graphic and art direction projects, especially for fashion, working with Italian and international brands and magazines. We've met up with him to share thoughts, as always, on the creative world.

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