Scholars, curators, media experts and opinion leaders in the fashion system meet up in Florence, on 17 and 18 April, for the conference and workshop entitled "Fashion Industry and the GLAM Community” by Europeana Fashion. No ordinary conference, this is a project set up to investigate the links between fashion and culture, as seen through the eyes of the new media, which have marked a revolution in the use and preservation of fashion. GLAM in this case stands for "Galleries Libraries Archives Museum” in other words the cultural community of fashion. The common thread shared by the various performances is the importance of Fashion Heritage, today increasingly more recognised also in those places that create fashion: fashion companies and their archives. Fashion Heritage is not just the legacy of a label – it also reveals the brand’s identity. Seen from this viewpoint, even the role of fashion archives changes, no longer serving solely for storage of documents and old clothes or as somewhere to keep the memory of the founder’s dream, In this way museums, libraries and academic institutions are a fundamental source of inspiration and reflection for modern creativity. Here a decisive role is played by Internet, all the new media and search tools that offer a continual source of news and information.
The conference is the opening event of "Europeana Fashion”, a three-year project that will permit the online publication, from May 2013 until March 2015, of more than 700,000 digital objects linked to fashion, ranging from clothes to historic accessories, photos to posters, drawings to sketches, videos to fashion catalogues and much more.. At the turn of the twentieth century, some of Europe’s most important public and private cultural institutions and museums of applied art started to collect and store fashion-related material. In order not to lose all this material, Europeana Fashion has set itself the goal of creating a huge constantly evolving digital archive. Co-funded by the European Commission, this project is coordinated by the Digital Renaissance Foundation, a private non-profit organisation sponsored by the Ente Cassa di Risaparmio di Firenze, headquartered in Florence and set up to develop and promote the adoption of ICT technologies as part of Cultural Heritage.
The Europeana Fashion network brings together 22 partners from 12 different European countries, including leading public and private museums, archives and collections, plus 3 technical partners and 19 content suppliers, selected for the quality of their collections. Pitti Discovery Foundation is one of the partners in this ambitious project and its aim is to digitalise part of the Pitti Immagine historical archives.
"The project”, explains Alessandra Arezzi Boza, Communication and Content Manager for Europeana Fashion, “was set up with the objective of creating a big digital fashion library, for immediate searching of archived material and for organising fashion-related digital content that continues to increase exponentially and in a disorganised manner.. Furthermore, although an important topic, fashion was not represented in Europeana, the European Digital Library (http://www.europeana.eu), which is currently home to over 24 million online digital items from various cultural heritage domains, taken from more than 2,000 European museums, libraries and archives ”.
"Europeana Fashion Industry and the GLAM Community” is also sponsored by POLIMODA, the centre for further education in the fashion sector, directed by Linda Loppa, which will host a Gala Dinner at Villa Favard to create another chance for encounter between convention attendees, the press and sector operators. Polimoda has always been attentive to dialogue with the world of culture to keep the role of Florence alive, thanks to a series of initiatives that will come to a head in 2015 with the “IFFTI – International Foundation Fashion Technology Institutes” conference”. Held in Florence at the Polimoda headquarters in Villa Favard, this project will promote a global network of the most advanced fashion institutes in Design, Technology and Business.
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