Nowadays contemporary art plays an important role in fashion and design brands, often in an attempt to add new content and value to products. With Maurizio Cattelan and Pierpaolo Ferrari's Toiletpaper, Seletti has chosen a different path: what relationship do you have with Contemporary Art?

Quite honestly, I must admit I don't know a lot about contemporary art. I've never studied it but thanks to Maurizio, Pierpaolo and other great collaborators, I'm trying to "imbibe" it.

Our collaboration's approach towards the market is "pop", and that's what it's meant to be: it's accessible to all wallets, but that doesn't mean open to all tastes. I believe it to be one of the most innovative things on the market at the moment. To be able to find products such as a metal cup in the best concept stores in the world, an item of such real substance and with all the memories it brings (lots of us have seen one like it in our grandmother's cupboard) and with such contemporary images printed on it, all at a very accessible price, is still one of the most gratifying things for the end user and elevates it from the mass of useless plastic gadgets we can well do without in the present era. 

If you had to choose a creative person or artist from the past to collaborate with on a new line for Seletti, who would you choose?

Piero Fornasetti for some things, Andy Warhol for others. In any case I'm more attracted to the present than the past. 

What inspires you most in your work today? Where and how do you carry out research?

In the past I was much more eager to get information and to research and study design, even though (unfortunately) I'm not a designer. Now my research is more internal and more part of my everyday life. I like seeing how my kids behave (8 and 11 years old), and my nephews and nieces (5, 16 and 18). I have an enviable store of generational resources available to me and I do all I can to study it and learn from it. 

Shall we talk about style, since we are at Pitti? What does Elegance mean to you?

Feeling good, feeling pleasure. I'm a vain sort of person and I try not to get too ashamed about it. 

Have you ever tried to create a clothing line?

I'm lucky enough to have a friend who runs a clothes shop and who loves to present me with things he's chosen for me. I don't think he only does it for me, but with his expert and sophisticated eye, he's helped me build up a wardrobe over the last 15 years that I consider to be very fine, made up of a lot of "pieces" (as I like to call them). Since I only have two daughters, I find it quite difficult to share it with anyone else and, apart from some things that my wife kindly decided to nick, I think and hope it will accompany me and grow with me. Now that tailoring skills are no longer so fundamental to the success of a fashion collection, I'm quite open about my desire to do something in that field one day.

Project room THE APPEAL OF THE PRESENT: STEFANO SELETTI TELLS US ABOUT HIMSELF.

Fashion / Design / Graphics by Fulvio Ravagnani
 

89 new pieces from the remarkable collection of tableware and furnishing objects created from the collaboration between Toiletpaper, the magazine owned by Maurizio Cattelan and Pierpaolo Ferrari, and Seletti, one of the best-known Italian design companies worldwide, are being presented to Pitti Immagine to add to the Seletti wears Toiletpapercollection, with its “strangely scented candles” and cotton tote bags. We met Stefano Seletti, the face and brains behind the brand, who revealed some interesting things about himself. 

ENTER THE EXHIBITION