Project room You FootwearFashion Finalists of Who is on Next? UOMO @ Pitti Uomo 82
The You brand was created in 2011 when two great minds with apparently similar and yet distant human, cultural and professional visions came together: Italian visual designer Max Bosio who developed the concept and Israeli fashion designer Alon Simon Tov. The result is a cross-cultural humanistic shoe; even the name is an acronym - Your Own Universe – and it is an invitation to meet a current, advanced look that interprets contemporary language. The finest leathers and recycled materials join forces in a contemporary style made of contrasting textures, contaminations and different cultural references.