ITS 2014. The international platform for up-and-coming talent

Fashion / Design / Graphics / Photography By Fedrico Poletti


We often speak of “up-and-coming talent” and how to support them so that they don’t emigrate abroad. In Italy, competitions and initiatives for young designers are few and far between. But one of the few, quality contests is now in its 13th year: ITS 2014 - International Talent Support, a creative platform conceived and developed by the agency EVE, which has developed a solid international scouting project, offering not only visibility but also work opportunities. ITS also enables the finalists to present their work to leading experts in the sector, who they meet every year in Trieste in a truly unique setting. And thanks to Diesel, the main partner, Swarovski (sponsor for the ITS JEWELRY Award), YKK (main partner for ITS ACCESSORIES) cash prizes as well as paid internships in companies are offered.

Each edition also features a theme for reflection. For ITS 2014, it is “Lucid Dreams”, namely realising you are in a dream and consciously taking part in it. Whether it is flying, facing one’s fears, acting out one’s secret fantasies, creating new worlds or meeting ourselves, the lucid dream is an intense experience and the work by the ITS finalists should represent the most intense dreams in a conscious way. A panel of experts and opinion leaders has the task of assessing the work of the forty finalists.
ITS – 11 and 12 July next in Trieste, will see some of fashion’s most charismatic figures on the panel, such as Consuelo Castiglioni (Marni), Nick Knight, Nicola Formichetti, Nicholas Kirkwood, Manish Arora, Olivier Saillard, Carla Sozzani and Floriane de Saint Pierre
One of this year’s novelties is the launch of ITS ARTWORK, a project in conjunction with Swatch to promote a new area of the platform. The ITS finalist will be asked to interpret the legendary Swiss brand, by telling a story, a vision of the Swatch world through their own eyes, freely and without restriction through materials, images photographs, drawings or words. The winner of the Swatch Award will receive € 10,000 and get the chance to work with the Swatch Creative Lab as part of a paid internship.
To follow the selection of the finalists, follow the updates on the website and see their creations in person at the Salone degli Incanti in Trieste.