Guest Nation The Pitti Guest Nation is Africa

Fashion / Design / Graphics / Photography / Performance
To confirm the vastness and quality of international participants in Pitti Uomo, over the past few seasons the Fondazione Pitti Discovery has been setting aside a special area for the rising stars on the world’s economic and creative stage with the Guest Nation project. This edition, in cooperation with the ITC ETHICAL FASHION INITIATIVE, will focus on fashion from Africa with the special event “Constellation Africa”, to promote young and talented designers from the continent.
A runway show scheduled for Thursday, 18 June at the Dogana (Via Valfonda) will feature four brands that privilege manufacturing in their home countries and are already known on the international market. Dent de Man, MaXhosa by Laduma, Orange Culture and Projecto Mental will present their men’s collections.
I believe that Pitti Uomo is the best platform to showcase these innovative designers from Africa, the continent which hosts the future of fashion and couture“,says Simone Cipriani, Head and Founder of the ITC Ethical Fashion Initiative.The richness of materials and the beauty of their designs are truly unique. This is where our global society is going: interconnectedness. Global and local dimensions brought together through fashion“.

Ethical Fashion Initiative is a flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. The Initiative links the world’s top fashion talents to marginalised artisans - the majority of them women - in East and West Africa, Haiti and the West Bank. Active since 2009, the Initiative enables artisans living in urban and rural poverty to connect with the global fashion chain. The Ethical Fashion Initiative also enables Africa’s rising generation of fashion talent to forge environmentally sound, sustainable and fulfilling creative collaborations with local artisans.Under its slogan, “NOT CHARITY, JUST WORK.” the Ethical Fashion Initiative advocates a fairer global fashion industry. 

The ITC Ethical Fashion Initiative and participating designers thank Aveda for their services during the event

A special thanks to the Antonello Ghezzi artist collective for contributing their star map artwork for the show’s invitation and set design 


Thanks to Ente Cassa di Risparmio di Firenze for supporting and promoting young designers projects.