16 Jun 2015

Events Signor Nino


Fondazione Pitti Discovery proudly presents Il Signor Nino, the first-ever exhibition dedicated to Nino Cerruti – his ideas and his style. Mr. Cerruti has been one of the leading figures on the Italian men’s fashion scene for nearly fifty years. From 16 June to 7 July, the Museo Marino Marini will host a storytelling exhibition curated by Nino Cerruti himself and Angelo Flaccavento.

an exhibition celebrating Nino Cerruti, his wardrobe and his inimitable style

Il Signor Nino is a long story told in the present tense”, says Raffaello Napoleone, CEO of Pitti Immagine, “because Nino Cerruti’s style is an example of natural and understated elegance with its roots in today. And it strengthens its meaning in a context like Pitti Uomo where style and how it evolves has always been an essential theme”

“Nino Cerruti, a man of easy and timeless elegance”, notes Angelo Flaccavento, the project curator, “has conserved all the seasons of his unique style in an immense wardrobe/archive, telling a story that began in the late 1950s and has lasted to the present. His career overlaps a soft revolution in the world of men’s clothing: the transition from the tailor shop to industry, which Cerruti carried forward in his dual role as textile manufacturer and stylist, helping men find a new way of dressing. Through an excursus that is not anthological, but enriched with archive materials and a video interview, the exhibition will present the highlights of a totally Italian concept of elegance: from the relationship with tailors to the deconstructed industrially-made suit, from the exuberance of evening wear to the choice of a nonchalant look for every day”.

He concludes by saying, “Naturalness is the note that makes the difference. Signor Nino, with his red cotton brocade jacket and yellow pullover is the epitome of this sober-minded but daring in his choice of clothes and business strategies. Looking at the wardrobe will be like leafing through the pages of a diary that tells of vision, craftsmanship, history and the culture of fabrics. But above all, it will offer the viewer a lesson in style and naturalness a far cry from the “sophistication” which today and perhaps wrongly, passes for elegance. The clothes, and the way they have been worn and used, will tell the story.”

Angelo Flaccavento
Angelo Flaccavento writes about fashion, style and visual culture. He collaborates regularly with Il Sole 24 Ore, L'Officiel Italia, Style.com and Flair. He is a columnist for The Business of Fashion and contributes to Fantastic Man, The Gentlewoman, Studio, Hunter and L'Uomo Vogue. In cooperation with TheCorner.com, he curated the 2013 edition of “Dress Like a Man”. Commissioned by Pitti Immagine he developed and directed the TV series “Le Italie della Moda” that was broadcast on Sky Arte HD in the fall of 2014. He edited the photograph book 150 dedicated to the one hundred fiftieth anniversary of the Lanificio Reda for the publisher, Damiani Editore. 
Set design: Studiopepe / illustrations and graphics: Antonio Pippolini / design: Diego Soprana
Special Program Pitti Immagine 2015.
A cooperation between Centro di Firenze per la Moda Italiana and the Italian Trade Agency, with the special support of the Ministry of Economic Development.
Il Signor Nino is an exhibition produced by Pitti Immagine in collaboration with  Fondazione Pitti Discovery on the occasion of Pitti Immagine Uomo  88